Smits Wonen: a warm site for a buyer’s agent, with reviews that come in by themselves.
- CLIENT
- Smits Wonen, Almere
- SECTOR
- Buyer’s agency
- YEAR
- 2026
- LIVE
- smitswonen.nl →
Less time on reviews, blogs and social media, more time for the buyers.
Smits Wonen guides buyers in Almere and the surrounding area through the purchase of a home and gives interior advice. A personal service, so the site had to feel warm and calm, not like a listings portal. At the same time it had to largely maintain itself: reviews are spread across Google and Funda, a knowledge base needs new articles regularly and social media otherwise falls behind. And preferably without a cookie banner, because that does not suit a site that has to radiate trust.
An editorial design, a CMS that belongs to the design and integrations that take the work out of your hands.
We designed a warm, editorial identity with a serif typeface and cream, walnut brown and gold, and built the site in Laravel and Livewire. Every page can be edited per section in its own CMS, with a media library, SEO fields and an inbox for incoming messages. Reviews from Google and Funda reach the site without retyping. For the knowledge base AI prepares an article; someone reads it and only then does it go online. New articles and purchased homes go to social media automatically. And the site needs no cookie banner, because the browser loads no third-party scripts.
Results
Waterparadijsje
Redesign of the website of three holiday homes on the Loosdrecht lakes and in the Algarve: six languages, a booking module with live availability and pricing, built for findability.
View project